As social media services such as Twitter and Facebook become one of the go-to marketing and advertising avenues for entrepreneurs, new online platforms have emerged to aid the entrepreneur in other ways. Whether it is the traditional start-up or the new wave of “lean start-ups,” early-stage funding can be had at Kickstarter. Based on the maxim that a “good idea, communicated well, can spread fast and wide,” Kickstarter takes a viral approach to fund “creative ideas and ambitious efforts.”
As of October of this year, more than $20 million has been pledged to entrepreneurs and creators on the roughly one-and-a-half year-old Kickstarter, with one project garnering over $300,000 of funding. Oh, and did I mention that the funding dollars come in without having to give up any equity in your start-up. Yes, that is not a typo…funders through Kickstarter do not take equity or ownership of any kind in the projects they fund.
So take a peep at what’s cookin’ at Kickstarter and find some dollars for your start-up…it might be just what you need to turn your dream into a reality.