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Should you trademark your business name and logo?

On Behalf of | Sep 21, 2021 | Business & Commercial Law

As your business grows, you know that recognition by your customers supports continued success. Your company name and logo help build brand reputation and set you apart from the competition.

Consider these factors to determine whether it is time to trademark your business name and logo.

Understanding trademark

Anything that represents your business, including its name and logo, becomes your trademark. Your trademark prevents similar companies from using a similar word or image to represent their products or services. However, it does not prevent businesses in different industries from using the same images or words.

Simply using your business name and logo establishes a trademark. You can also use “TM” after your trademark if you sell products or “SM” if you sell services to designate the mark as owned by your business.

Benefits of trademark registration

However, you can also register your trademark with the U.S. Patent and Trademark Office. Federal trademark registration provides an additional layer of protection for your trademark. After you federally register your mark, you use the (R) symbol rather than TM.

If you do not register your trademark, you cannot prevent businesses in other geographic areas from using a similar name or mark. This results in an issue for many companies who engage in online commerce or attempt to expand outside their regions.

Before registering a federal trademark, you must ensure that your name or logo does not create confusion with other companies in your industry. The application fee starts at $250 depending on the specific type of federal trademark protection.

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