Shareholders expect you to keep your company running smoothly and making a nice profit. When your business does bad, it directly impacts their pocketbooks.
Still, you cannot guarantee that everything will be smooth sailing and there will not be any losses. In addition, you may have to make changes every now and then to keep the company on track, but shareholders may not like that. So, what can you do to avoid making them mad? It starts with good communication, according to Entrepreneur.
Keep them informed
One of the best ways to keep shareholders happy is to ensure that you do not hide anything from them. Keep them in the loop on regular happenings. Let them know if you have changes coming up. Give them advanced notice about potential issues. Do not hide things from them. If investors learn of a problem at the same time the public does, they may be incredibly upset. Remember they are partial owners in the company, give them the respect they deserve.
Keep their expectations on track
You should also be realistic with investors. Make sure that you are not setting sky-high expectations that your company cannot meet. You need to keep things on track and do not overpromise. Let them know that you cannot control everything and there may be some unexpected issues that will come up. As long as you keep communication open, they will understand that sometimes you cannot forecast everything that will happen and it should not upset them.
Happy shareholders are important for a business. If they are unhappy, it can mean bad things for the future of your company.