You have to think outside of the box in order for your business to stand out. In some cases, price differentials can help you with this. You may set different prices for the same product depending on the circumstance, which can help you maximize profits.
However, Oregon has laws that strictly prohibit businesses from using certain forms of price discrimination. If you fail to adhere to these laws, you could wind up with hefty fines and a tarnished reputation.
Illegal price differentials
You cannot charge different prices for the same product based on who your customers are or the location in which you are operating. For example, if you are running several restaurants that sell the same products, and one of them is in a competitive area, you cannot lower your prices at that one place in order to draw more customers in. It is especially likely that you will run into legal trouble if it appears that you are creating a monopoly.
Legal price differentials
It is important to note that price differentials are not always illegal in Oregon. You can alter your prices based on manufacturing and delivery costs, as long as the difference is reasonable. It is also okay for you to change prices if market conditions take a turn, such as seasonal changes affecting your supply.
As you continue to grow your business, you may run into situations where it is necessary to change your prices. However, you must make sure that your price differentials are tactful and in good faith. If you know what you are doing, you can attract more customers without getting into legal trouble.