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Continuous Use in Trademarks Infringement Claims

If you speak multiple languages you're probably familiar with the expression 'if you don't use it, you'll lose it.' My lack of Spanish speaking skills despite early immersion is a testament to that expression's truth. For owners of trademarks, the adage also holds true. A trademark that not is not in continuous use by its owner can be considered abandoned, and no longer given protection by the law.

Likelihood of Confusion in Trademarks Infringement Claims

Success breeds imitation. In life and in business one of the sincerest forms of flattery comes when someone seeks to imitate your success. Flattery can turn to misuse, however, when you're successes are imitated too closely. Fortunately, trademarks serve to protect against such imitation where there may be a likelihood of confusion between two or more businesses and their products.

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